OMG! 18 Examples of Unexpectedness in Marketing

In today’s post, we’ll be covering the principle of being Unexpected. But first, check out this video by TD Canada bank: Doing something that people don’t expect you to do grabs their attention, and makes you instantly memorable. Here are some brands that have gone against common expectations to be unforgettable: F&B 1. Holy Crap …

A Brick to the Head: 15 Examples of Concreteness in Marketing

According to Made to Stick, Aesop’s fables are so sticky and memorable because they use concrete examples in their stories. “Concrete” in this sense is anything that can be described or detected by the human senses. The bitterness of sour grapes is akin to the bitterness we feel when we fail to get what we want. …

See For Yourself! 12 Examples of Credibility in Marketing

The Made to Stick principle we’re covering today is Credibility. While similar to Cialdini’s Authority, Credibility (as described in Made To Stick) deals with situations where you do not have an authority to endorse your brand. Dan and Chip Heath cite five ways to boost your credibility: Use an Anti-authority – Use “living proof” to show that …

Keep it Simple, Stupid: 23 Examples of Simplicity in Marketing

Sometime last year, we wrote a post about Chip and Dan Heath’s “Made to Stick”, exploring 6 different ways to make your marketing message more memorable: S – Simple U – Unexpected C – Concrete C – Credible E – Emotional S – Stories In this new series of posts, we’ll be providing you with …

It was a dark and stormy night… – 24 Examples of Storytelling in Marketing

Storytelling is powerful – it’s a way of teaching and inspiring others to take action. Why do we read books, watch movies, listen to songs, and hear about one another’s life experiences? In Made to Stick, Gary Klein, a psychologist who studies high-pressure decision-making, suggests that stories are often retold because they contain wisdom. A story has …