Hurry, While Stocks Last: 19 Examples of the Scarcity Principle Used in Marketing

In this post, we’ll be finishing up our Dr. Cialdini’s ‘Principles of Persuasion’ series with the Scarcity principle. Scarcity. FOMO. Exclusivity. We know it by many names, but it’s all fundamentally about the same thing: if it’s hard to get, it must be worth something. The Scarcity Principle: People attach more value to things that are few in quantity. …