“Amazon has a secret weapon in Amazon Prime.” – CIRP co-founder Josh Lowitz The largest ecommerce player in the U.S. just launched a customer referral campaign. This is a great move by Amazon because: Prime members are a lucrative demographic. A survey found that they spend almost twice as much as other shoppers on Amazon.com. They … Continue reading Amazon Prime’s Referral Program – 8 Points To Take Note Of
It’s always interesting to witness when an established company (Amazon, for example) decides to set up a referral program. Today, let’s look at one of Google’s. Here’s the pitch, explaining what you need to do and what’s in it for you: There are three simple panels describing the actions you need to take: Here’s the … Continue reading B2B Referral Program Examples: Google Apps
Few people know that Dropbox’s famously successful referral program was actually inspired by PayPal’s. This might seem counter-intuitive: Why isn’t the story of PayPal’s referral program more popular than Dropbox’s? The simple answer is that the Internet just wasn’t so big then. Social media wasn’t a thing yet. PayPal’s referrals happened almost entirely through email, … Continue reading PayPal’s $60m Referral Program: A Legendary Growth Hack
Spotify had a referral program in their earlier days – around 2014, but have since stopped running it. This was a rather conservative referral program, for the following reasons: One-sided referral program that only rewarded Advocates, not their friends Generally, two-sided referral programs work best – but if you’re really insistent on only rewarding one … Continue reading Why Did Spotify Discontinue Their Referral Program?
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