What these 7 stories had in common was that they created a product they truly cared about, and went great lengths to spread word-of-mouth. To add to that list, here are 10 fashion ecommerce brands that are using referral programs to gain more customers and increase sales: 1. Okabashi – 100%-recyclable footwear with foot support. ReferralCandy … Continue reading A List of 11 Snazzy Referral Program Examples in Fashion Ecommerce
So you’re thinking of starting an ecommerce business, or looking for new ideas for your existing one. You know that it’s a growing industry – more people are coming online every day, more people are getting comfortable with the idea of buying things online, and it’s easier than ever to both buy and sell things … Continue reading Ecommerce Business Ideas – 4 Ways To Stand Out In An Overcrowded Market
Pants, the final frontier. While modern menswear has occasionally suffered some horrific duds and impractical trends, one particular problem continues to plague how we dress. Despite the expert consensus on the virtues of well-fitting comfortable clothes, most men tend to trod the opposite path, especially when it comes to pants. And it’s not hard to … Continue reading A Better Fit: How Bonobos Became A Serious Ecommerce Contender
The best ecommerce entrepreneurs are obsessed with metrics. In fact, it’s this obsession with measuring and optimizing that allowed their stores to grow so fast. However, they don’t optimize every single metric available. Instead, they only optimize the right metrics. What are these metrics? That’s why in this post, we have listed out 10 essential … Continue reading 10 Of The Best Ecommerce Metrics To Track And Grow Your Business
SAN FRANCISCO — Amazon may not be the only technology giant considering a big expansion in New York. Google is in discussions to move into a planned 1.3 million square foot office complex at the St. John’s Terminal building on Manhattan’s West Side, according to a person with knowledge of the company’s plans but not … Continue reading Google Is Said To Be Shopping For More Real Estate In New York
You’ve heard it before, SEO is a fantastic resource for driving traffic to your website. That’s because ranking on the first page of Google can be done for free, or very inexpensively. Doing so can drive thousands of monthly visits to your website if you rank for the right keywords. This article will provide a … Continue reading How To Build A High Ranking Website In 3 Steps
Beyond their shared passion for computer science and entrepreneurship, Stanford students Larry Page and Sergey Brin also had a thing for wordplay. In 1996, the pair began collaborating on a search engine that analysed the internet’s backlinks to understand what a website was about, how relevant it was, and what other websites it related to. … Continue reading Google’s 20th Birthday: 20 Years Of Search & Marketing In The Age Of Assistance
“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” -Bill Gates One of the best examples of how we both overestimate and underestimate changes in the future is the evolution of consumer behavior throughout this century. Take a minute and imagine … Continue reading The Evolution Of Consumer Behavior In The Digital Age
As a platform, email has become such a norm that unless you’re a regular and devout practitioner, you may not appreciate its immense reach and utility. Especially in this day and age, with Snapchat filters, Instagram stories, AR displays and the like, email’s allure has definitely diminished in the red-hot glow of these sexier newcomers. … Continue reading Email: The Oft-overlooked Backbone Of Successful Content Marketing & SEO
If you’ve read our blog before or watched our WordStream Weekly videos, you know we’ve talked a ton about shopping functionality in the past six months or so. But whether it’s Instagram dropping shopping in Instagram Stories or Google releasing shoppable image ads, no shopping-related announcement has quite matched the buzz Google generated this summer when it introduced Smart … Continue reading Google Smart Shopping: Everything You Need To Know
How To Develop An Authentic ECommerce Brand To Drive Holiday Sales The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a … Continue reading How To Develop An Authentic ECommerce Brand To Drive Holiday Sales
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