There are many brands you like, but how many brands could you claim to love? And as a brand owner, how can you make your customers love your brand? You seduce them. Here’s how. This infographic is based on an article that seduced us – Researchers Explain How Brands Make You Fall In Love written by Jennifer Miller for Fast Company. Customer Seduction: How … Continue reading Customer Seduction: How to make customers LOVE your brand [Infographic]
You have just started building your brand, and have a great product, but do your customers see it the same way as you do? One of the hardest things to do for any new brand is to penetrate the market and to compete against the bigger players. Fortunately, people evaluate brands comparatively. That means you don’t have … Continue reading 5 Ways to Improve Your Customer’s Perceptions of Your Brand
Storytelling is an amazing tool in marketing. As attention spans dwindle and the amount of content skyrockets, it’s become more important than ever to know how to tell a good story. That’s why we’ve compiled and distilled the information from the best articles on storytelling to create The ULTIMATE Storytelling Guide for brands! A Story … Continue reading Storytelling for Brands: The Ultimate Storytelling Guide [Infographic]
A brand narrative can potentially increase product value by over 20X. Significantobjects.com was a study done to quantify the impact of a story on a brand’s bottom line. Researchers bought thrift store items at $1.25 per piece. They then fabricated stories for each of them. Check out this monster toy: Story: “Long ago, Flakumas, a … Continue reading Tell Me Something That Matters: 7 Brand Stories to Inspire You and Win Customers
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