Trust Me, I’m a Doctor: 7 Examples of the Authority Principle Used In Marketing

 Dr. Cialdini’s 5th principle of persuasion: Authority. In his book Influence, he covers these three factors that trigger the authority principle: Titles – Dr., Prof., Ph.D., President, Chairman, Founder, CEO, Industry experts Clothes – Uniforms, Suits, religious outfits (worn by pastors, monks, nuns, priests) Trappings – Accessories that go along with certain positions/roles (e.g. police badges, religious robes, rosaries, …